The Brand Story of Merryontree
Born in 2010, Merryontree now is one of flagship brands of Baolai Food Company Ltd. The birth of Merryontree marks the transformation of Merryontree from the previous import baking material to a pure-play fruit processing manufacture. Ever since then, Chinese Baking Industry embraced a totally new fruit processing brand with indigenous characteristic.
Since its establishment, Baolai mainly focused its attention on the promotion of import baking material. However, as China’s baking industry developed, Baolai gradually came to realize the importance of self-owned brand. In 2010, our fully-fledged advantage on fruit production place and the foreign advanced technology we introduced have helped us to develop a series of products, which included fruit puree, pulp and tart, pectin, French chestnut puree and fruit puree, then, we named it “Merryontree” and finally had “Merryontree” registered in Industrial and Commercial Bureau. Merryontree literally means “to produce more beautiful fruits to share them to all our Baolainese”.
In 2014, the new plant of Baolai Food Company Ltd was put into service, with its floor area over 20 mu (around 13,333.33 square meters) and its usage area over 10,000 square meters, which was not only equipped with aseptic and dustless workshops but also with fruit production line. The completion of the new plant demanded us to provide more standardized products to our customers and more serious attitude toward ourselves and our baking industry.
To ensure Merryontree a prosperous future, we first set our food on the upstream of baking fruit industry in 2014. Currently, the size of Demonstration Industrial Park for Fruit Planting is on the increase annually, attracting surrounded farmers to join mango planting.
Currently, Merryontree has hundreds of products and a team with over 100 persons, with its dealers scattered over our country and Southeast Asian countries and its terminal clients over 20,000. Our WeChat Office Account is “Merryontree” (美果树), having more than 50,000 members. Our business volume is on the increase annually as well.
Since May 2016, we had a new image, in the same year, our new office located in Tian’an Cyber Park was also put into use. Meanwhile, the year of 2016 also was a year for innovation, we successively launched two products, namely, “Merryontree Concentrated Jam” and “Merryontree Freezing”. In 2017, Merryontree has created a “Mango Naked Cake” frenzy in our baking industry.
For us, helping other baking enterprises to develop the new market has long been our responsibility. We are also drawing a baking map for ourselves when helping others. In the future, Merryontree will step farther to embrace every golden period with other baking enterprises.
SWEETNESS DERIVED FROM SUNSHINE